Every week I meet with the Article Marketer editorial team to discuss the major editorial concerns surrounding the articles submitted during the week. Our editors have reviewed articles from over a thousand authors, so they've pretty much seen it all.Now, you may worry that you are not very good in writing your personal letters, let alone articles and press releases. You may be right. But don't worry. You are not alone. It's natural that all marketers may not be experts in writing.In my opinion, yes, there is one crucial difference that makes Bum Marketing a very different animal to its predecessor, which in fact takes Bum Marketing off in an entirely different direction to that of Article Marketing.Articles are a great way to faithfully drive traffic to your website and are not necessarily difficult to write and they can vary in depth, length, and quality. Articles that are interesting and informative will act like a magnet to draw targeted traffic direct to your website in both the short term and the long term. Articles written for mass-distribution to article directories are one method of Article Marketing and can be a great way to bring traffic to your site and increase your search engine positioning.

One of the main advantages of article marketing is that it is very cost-effective method of marketing your web site and online business and improves your search engine rankings in the process. Article marketing is an excellent online advertising solution that should be utilized by everyone, whether or not they can write. Article marketing is a marketing method that will make your name, brand and voice go viral, which means what you write will slowly be spread out on the Internet.Marketing is more than just selling your products and services. Advertising your business through internet articles is no longer a luxury; it is a complete necessity to succeed in online business. Marketing articles are not for providing knowledge; they are for giving information. Where should article marketing fit into your overall marketing strategy.

Articles have been used by advertisers to make their products known, for a considerable period of time. Even traditional print media such as newspapers, books, magazines have had their fair share of using articles that advertise different products and services.

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