If you've got a website already, or are in the process of having one built, then presumably you'll want to attract visitors and either sell your products, or receive enquiries. Search Engine Optimisation (SEO) is the process of optimising your website to make it more visible to the search engines, so that it appears higher up in the results pages, for your chosen keywords. If you're going to outsource your SEO to a dedicated company, or do it in house, here's what you need to know.Ensure that you give each URL a meaningful name - products.php?id=1234&cat=blue is not memorable and won't help visitors remember what your products are. In addition, when visitors look through their history, or the URL drops down in the address bar, they won't know what they have looked at. This is also a good opportunity to make the most of your keywords.

Search Engine Optimization (SEO) is an ongoing process that can determine how your website is classified and found in the free organic listings appearing within leading search engines such as Google, Yahoo and Bing. It is important to keep SEO best practices top of mind as you develop your new website, redesign or add fresh online content.It amazes me how many online stores I come across that continue to use the default manufacturer's product description. The biggest problem with this is that all of your competitors are now using the same text that you are, and it becomes very difficult to rank well in the SERPs. Be sure to write up your own unique product descriptions using your own unique keyword phrases.

Search engines have a complicated set of algorithms to determine which sites are worthwhile and which sites nobody wants to see. To broadcast a good reputation for your site, try to get as many backlinks as you can from reputable, quality, well-traveled websites. In addition to maybe getting their visitors, you'll show Google that you're legitimate, and your SEO ranking will go up accordingly.While designing a site, whether it is an e-commerce site or business-to-business lead generating site, always remember just look or layout of the site to make it attractive is never more important than SEO and website usability that help a site to perform it well and to grow business. For any website SEO factors and all elements of website usability are so important to perform it well in its initial stage as well as in long-term.Try to look for at least 5 related online forums that accept requests for website reviews. You can join these forums and write reviews every week. By looking at the weak points of other websites, you will be able to get ideas on how to improve your own website as well. If you are brave, put your own site up for review and keep an objective mind when you do get responses. Do not take it personal.

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